The analysis of the behavior of consumers is a vital task in achieving the best results by using the most appropriate strategy for your type of customers. This depends on many factors, starting with the type of product or service you are offering, and even going through how direct and indirect competition works with those you believe are also your customers.
Take advantage of the behavior of your customers and increase your sales.
According to the ecommerce marketing agency, customer data is not always reliable. In fact, sometimes you do not understand consumer behaviors: why he does what he does, why he moves in a certain way, why he opts for one brand or another. If, however, you know his usual behaviors, it will be easier to increase sales and revenue.
Many times people buy on impulse, and that is why they become your customers. Purchases that are based on reasoning are often in a minority. The vast majority of sales does appear to be emotional.
The right hemisphere of the brain is responsible for introducing the brand to the customer. Some studies confirm that a person must commit to a product before buying it. When this happens, that act is part of short-term memory. But if that gesture has an emotional component, it moves to long-term memory.
- Surveys can lie: Perhaps not intentionally, but someone questioned by a researcher does not always fulfill their plans or is done with a certain product or service.
- The client can act subconsciously: That is why the design of the brand, its logo, any nonverbal component that can influence the sensations of the perceiver is so important.
- Employees matter in the role of the brand: If they are not clear about what differentiates them from the rest and what their identity is, the client can hardly do it.
- Know what is sold before selling it: If price and variety were the only factors to consider in a brand, Amazon would be a monopolistic and universal store in dozens of products. Understanding how that experience is sold, like the image of reading a book or the way coffee will smell when taken at home, is vital to incentivize sales.
- Create a dialogue today to sell more tomorrow: The time is over when it was enough to advertise during prime time. Consumers are divided into a broad spectrum, and the presence of many of them is only virtual. You have to strengthen relationships through social networks.
- Brand loyalty is very tough: Most consumers might be willing to pay up to twenty-five percent more for their favorite brand before going to the competition, but that’s not always the case.
- The longer a customer is involved with a brand, the greater the possibility that they buy: The secret lies in building a relationship with consumers and prospects. Decisions such as buying a house or a car are made in the long-term, and the treatment and image of the brand are essential there.
With these guidelines in mind, you hopefully realize the importance of knowing customer behavior in order to succeed and sell more. Thanks to “BluFlame”, this is also possible in the physical store, since it analyzes consumer behavior just like Google Analytics does in the online store. Through its heat maps, WiFi tracking, sales import API, people account, etc. BlueFlame can analyze in-depth how your client behaves.
