Please read my disclosure policy to understand how I work with companies and individuals. Linking to a specific site does not imply endorsement of all of their services or content. Capturing compelling product images is essential for the success of an e-commerce business. Online retailers cannot afford to overlook the importance of partnering with professional product photography studios. High-quality images are powerful […]

Corporate Social Responsibility “Social responsibility is an ethical focus for individuals and companies that want to take action and be accountable for practices that benefit society” (Ganti, 2024, What Is Social Responsibility? section). While it is trendy to be seen as a socially responsible company in today’s global society, it is vital that companies truly take this concept to heart […]

Marvel Vs. DC Comics: A Brief History In the world of comics and superheroes, there is a legendary rivalry that has lasted several decades: Marvel Comics and DC Comics. While there is much fan loyalty on either side, and there have even been brief points when the brands have essentially crossed over, the rivalry is intense and strong, with one […]

Please read my disclosure policy to understand how I work with companies and individuals. Linking to a specific site does not imply endorsement of all of their services or content. Key Takeaways: Understanding the home-buying process is crucial for first-time buyers. Budget planning and securing financing are essential initial steps. Working with a knowledgeable real estate agent provides significant advantages. Home inspections […]

Please read my disclosure policy to understand how I work with companies and individuals. Linking to a specific site does not imply endorsement of all of their services or content. Supporting charity events can do a whole lot of good for your brand. You can promote charity events through cash donations or by providing equipment and clothing for the participants. Our focus […]

Under Armour is a company that was founded on marketing focused on the football “tough guy” image, but in 2013, it decided to enter the women’s apparel market (University of Virginia, 2016). The purpose of this post is to explore the Under Armour case study and identify the market segments and strategies used. I will also be detailing several points […]

What type of consumer are you? This question is not easy for me to answer because classifying myself as one thing is a challenge. Even though there is no universally accepted classification system, it is easy for me to say what kind of consumer I am not. I do not buy on impulse, and I am not one who regularly […]

Disclosure: This is a sponsored post on behalf of Review Wire Media for Blue Fox Entertainment. Are you ready for an inspiring tale of courage and resilience? Lost on a Mountain in Maine brings Donn Fendler’s remarkable true story to the big screen on November 1st. Don’t miss this powerful journey of survival against the odds in northern Maine’s unforgiving […]

Market Research and Apple’s Objectives When considering Apple’s organizational and business objectives, the team must always return to its mission and vision statements. “Apple’s mission statement is ‘to bring the best user experience to customers through innovative hardware, software, and services.’ Apple’s vision statement is ‘to make the best products on earth and to leave the world better than we […]

Thank you to Kingdom Faith Marketing Services for providing a sample of this product for my review. All opinions expressed here are 100% my own. As we face today’s challenges, the need for stories that uplift and inspire has never been more important. “White Bird,” in theaters on October 4th, is one such film. From the best-selling author of Wonder, […]