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SMS remarketing is one of the best tools for retail businesses. Interaction can be carried out with both cold and hot leads. This means that you can send your newsletters both to customers who have just registered on your site and to those who have already purchased your product before.
For a message to be well received, don’t forget about personalization. You need to grab the attention of consumers, so try notifying them about:
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purchase of goods that they have added to the cart;
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new arrivals of products on the site;
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the most popular goods.
You can target your marketing campaign to a specific category of users. They can be divided into website visitors, customers who made a purchase, subscribers who have never bought your product. Some users can change the phone number, for this use their mobile number portability status.
It is easiest to contact customers who have already bought your products; they could leave their phone number on the site, so you will be able to send a newsletter to the number. Remember to ask for their consent to receive notifications.
The situation is more complicated with users who are just browsing your site. They are not required to register or provide contact details. Therefore, it is difficult to send news via SMS to these customers. The SMS remarketing is only possible if users have agreed to receive your newsletter.
SMS messages are the most effective way to interact with customers. Conversion of display ads doesn’t exceed 1%, emails – about 3%. For SMS campaigns, this rate reaches 45%, with about 98% of messages to be opened. This means that virtually every user you send your newsletter to will read it. And for those cases when a client changes his phone number, don’t forget to use the mnp lookup service.
How Does SMS Remarketing Work?
The first step in remarketing is to get a phone number of a user and then get his consent to send text notifications. Then you can send SMS and watch the reaction of users. To collect phone numbers, you can use one of the following methods:
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Use a widget for registration on your site (both in mobile and desktop versions). This will make it easy for users to indicate their numbers and not enter additional information.
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Collect data during checkout. The user fills in the required fields to complete the purchase of goods, and all you have to do is to make him check the box with the agreement to receive news from the company via SMS. But if the specified number changes, use mnp check to send newsletters to your clients.
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Exchange secret content for a phone number. You can offer some hidden content after a user provides his mobile phone number. An alternative option is to receive a discount when the information you need is entered.
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Be creative. Let’s say you sell kitchen utensils. Your customers who provide a phone number will receive cooking tips from top chefs. Or they just get a discount on their next kitchen utensil purchase.
SMS messages can be targeted to different categories of buyers, as mentioned above. A popular mailing option is notifications to customers who have started adding goods to their shopping carts but have not checked out. If the user has already made purchases from you, then there is a possibility that he has already left you his phone number, and you can send him messages. You can set up automatic SMS sending to customers with a full cart, reminding them they need to complete the order.
To encourage a customer to make purchases, you can offer him a discount or coupon. For example, you can make a discount if the user completes the checkout before 6 pm today. You can also look up cell phone carrier by number to set up mailing to clients using services of a specific operator.
If you have the customer’s mobile number, but he didn’t provide additional information about himself and didn’t make any purchases, you can invite him to take part in promotions or sales. This notification will create a sense of urgency. The user will want to make a purchase, but for this he will need to go to the site at a certain time, which will lead to an increase in conversion.
Don’t forget that you need analytics for your marketing campaign. You need to know which messages generate feedback and which didn’t. This will help strengthen your mailings to achieve greater results and increase sales.
