Regardless of size, your business needs to stay ahead of the competition and in front of its target audience. Luckily, in today’s day and age, there are plenty of channels and tools to help any brand reach their marketing goals.
However, the online environment opened the door for anyone looking to promote their business, so it’s getting kind of crowded. So, to make sure your brand message reaches the target audience, specialists recommend a satellite media tour.
This is a technique used by marketers and public relations specialists to deliver a story or a brand message to more traditional channels such as TV, radio, or live studio online streams. When done right, this tactic can boost your business and increase sales just as fast as the other channels (if not faster).
If you still need to ponder over the idea, below we listed the most popular effects Co-op satellite media tours may have on one’s business.
Guaranteed Coverage
If the online environment gives your space to publish your message, it doesn’t guarantee that it will also be delivered to your audience.
Satellite media tours, on the other hand, are a fantastic vehicle for reaching several news outlets in a short period of time. Furthermore, a media tour doesn’t have to take days; it can be done in one day or it can only take a couple of hours.
The idea is that, once it is set, your message will be delivered via your choice channels and, at least part of your target audience will receive it.
Take Advantage of Events
People are used to seeing banners and ads online and on TV, but they do pay more attention when it comes to events that matter to them. An SMT (social media tour) can be easily linked to an event or time of year, allowing viewers to make a connection between your brand and said event/time of year.
This creates a stronger bond between your company and the audience, and your message will be received differently.
You Reach a Larger Audience
An SMT can consist of 10 to 30 interviews in one day (or several hours), but your message will be delivered progressively. Most interviews these days are either live or live to tape, with the latter being preferred more and more.
So, when you do a live interview, the audience receives your message as you speak. However, the live to tape interviews won’t be broadcasted at the same time. They may not even be broadcasted on the same week since most show producers like to have the material ready in advance.
This way, a satellite media tour that it takes you one day to do, is the perfect vehicle to put your message out there for weeks to come.
Furthermore, if you combine national and local channels, your message has the potential to reach millions of people. Moreover, because the story is told in both visual and auditory modes, the impact is larger than it would be if you would only use online channels.
Wrap Up
Overall, an SMT is a more cost-effective and result-oriented method than most online campaigns. It gets the message or story delivered to a wider audience, and it’s a different approach that allows your business to stand out from the crowd.
