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So, you’ve been in business for some time now and whiles sales have been okay, they could be much better. Could your marketing efforts be the cause of this slump? Tackling this area of your business can feel overwhelming since you may not know where to start. Besides, you aren’t really sure that your marketing is the cause. How do you know when its time to address and revitalize your marketing strategies? Here are 5 signs to consider that may provide that fresh start you’ve been looking for.
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Your Site Isn’t Mobile-Friendly
If your website isn’t optimized for mobile, it’s deeply affecting the success of your marketing. If your site is unresponsive on mobile, you’re in dangerous territory. Google sweeps sites that don’t provide smooth user experience in the back pages of search queries. eCommerce growth demands a well designed website that can be easily accessed on different platforms.
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Your Branding Looks Tired
How does your brand identity stack up against competitors? Does yours appear modern and in line with today’s popular design? If your branding hasn’t been updated within the last few years, it probably needs attention to stay relevant. Remember, competitors are always cropping up no matter what industry you’re in, offering fresh branding and different approaches to reach target audiences. To keep your brand in the game, you’ll need to avoid complacency.
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Your Company Culture is Drab
Like #2, company culture is directly tied to brand identity. Think of some of your favorite brands, and one aspect these likely share is their noteworthy company culture. Their core values, overarching mission, internal community, and campaigns appear authentic and trustworthy. Most of all, it’s interesting and has gotten your attention. Your brand should follow the pattern by fleshing out what your business truly stands for and seeks to accomplish in the industry. Showing this kind of consistency and “realness” is what consumers are looking for in brands to stand behind.
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You Don’t Have SEO Strategy in Place
SEO is one of the most effective tools for getting your brand on the first page of search queries on Google, Bing, Yahoo, and other search engines. Sure, you may have been around for some time, but if you’re not present on the first page, users won’t comb backwards to find you. Unfortunately, without SEO, your business could easily become a ghost. To avoid this, implement new SEO strategy that focuses on relevant, high-volume keywords for your industry so you can create new content and optimize your site’s pages.
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You Have No Social Media
This isn’t uncommon for older businesses. To stay relevant to today’s consumers, you’ll need to meet them where they’re at – and this is on social media. Millions advertise on Facebook and many others use the effectiveness of Instagram to build industry recognition and credibility. Suppose you own a fly fishing business in Spokane, Washington. In the past, you saw great success from pamphlets and ads in the newspaper. To keep fishermen coming your way, you’ll need to engage with social media. You can take content written with Spokane SEO in mind and repurpose it on your brand’s Instagram, Facebook, or Twitter.
If one of more of these signs are realities in your company, don’t worry! Know that you’re aware of weak areas, you can devise plans moving forward to implement better SEO, make your site more user-friendly, and more. Don’t have time to address these areas? Digital marketing agencies are experts at this kind of thing.
