I will be the first to admit that technology is something that has always fascinated me, but I have never considered myself a technology expert or guru. It took me more time than I would like to admit to pass my driver’s exam (I failed the driving test three times) and trying to understand those instructions companies insert in the packaging along with new gadgets and such are often quite baffling. Furthermore, software, smartphone apps, and other technological products that haven’t even hit the market yet could cause a person like me to become rather overwhelmed.

Thanks to the beauty of the internet and the focus on user-friendly devices and interfaces, the technology that currently exists on the market is not nearly as complex as it was back in the days of yore. Whether you are searching for new ways to track customer engagement, software to keep you and your business organized, or devices that will monitor your health and alert you to potential problems,  everyone can be on the cutting edge of technology. It is imperative that companies now target the average individual rather than the computer science expert.

The trend today is to ensure that the ordinary person has access to technology that can be both understood and used by real people. Because of all the help and detailed explanations that exist on a wide variety of reputable websites, I am now able to fix simple computer problems (and sometimes even more complex ones), keep in contact with friends as well as potential/current customers, and even solve simple software/app issues. While the websites still exist that use much more specialized language that the common person like me does not comprehend, companies have sought to use less scientific language, step-by-step instructions, and even pictures/screenshots to assist people like me in resolving simple and even moderate technology issues.

Additionally, contemporary technology has included a broad assortment of services to make the process much more user-friendly and trustworthy. Everything from speech recognition to biometrics has changed this global society in which we live. The ability to type is not nearly as essential as it once was, and additional security like fingerprint recognition can put customers at ease and engender positive feelings about a company or service who chooses to use top security measures to protect data. Not only does this give the customer peace of mind, but it also gives them a sense that the company realizes and respects what is important to him/her. It boggles the imagination to consider what technologies are currently in development, but we can rest assured that companies will make every effort to guarantee that this soon-to-be-released product will be accessible to everyone.

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