Zales 2013 Holiday Campaign–“Let Love Shine”

By Ruth on November 4, 2013 in Christmas, fashion, Holidays
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Disclosure: This is a Fashionista Events opportunity.

This holiday season, after a triumphant return to profitability in May 2013, Zales is launching its new Let Love Shine TV campaign and highlighting a new set of breakthrough musicians. In 2010, Zales helped launch The Black Keys to fame by using their music for a holiday TV spot. Alabama Shakes and Various Cruelties also enjoyed great success after partnering with Zales.
Zales’ 2013 holiday campaign will feature the talented artists band Lord Huron and their track ‘Ends of the earth’ . This creative work pairs this modern breakthrough artists (music or band) with modern love stories, encouraging the audience to “Let Love Shine” and consider Zales when gifting from the heart. Theis anthemic spots entitled “Balloons” headlines the Holiday campaign. “Balloons” highlights the jeweler’s proprietary “Celebration” bridal collection and showcases the brands expertise and standards in the industry.
I can remember this fantastic company from my childhood, and I am pleased to know that they are returning with such a great campaign.  I invite you to check out the video below for more details.

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RuthView all posts by Ruth
“Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.” — Franz Kafka Ruth is an inspirational entertainment journalist who instinctively sees the best in all and seeks to share universal beauty, love and positivity. She is an artist who leads with her heart and gives readers a glimpse of the best of this world through the masterful use of the written word. Ruth was born in Tacoma, Washington but now calls Yelm, Washington her home. She lives on five acres with her parents, a dog, two miniature goats, cats and a teenage daughter who is a dynamic visual artist herself. Ruth interviews fellow artists both inside and outside of the film/television industry. At the core of all she does is the strength of her faith.

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