Most businesses are recognizing that they will receive a higher return on their investment from advertising on the Internet over print media. However, new research shows that the value of online advertising is even higher than previously believed. More businesses will probably be investing in online media in 2014 and beyond.
How Much is Online Advertising Really Worth?
A recent study from the Digital Media Consortium found that online advertising is much more valuable than most experts have given it credit for. The study found that Facebook and Google ads are undervalued by 48% and 39%, respectively.
The study didn’t claim that print advertising should be phased out entirely. It showed that traditional media and other digital sources encouraged about one in four customers to view online ads in the first place. However, the study also clearly showed that the ROI of online advertising can’t be ignored.
Why Is Online Advertising So Valuable?
There are a number of reasons that online advertising is such a great deal for businesses. Here are some of the reasons that your business should consider using an excellent online ad network such as www.advertise.com.
More Targeted
Businesses have always wanted to make sure that their messages have reached their target demographic. They have tried advertising in niche publications and television networks, but they don’t always reach their target customers there.
It is much easier to reach your target customers with online advertisements. A study from Forrester Research shows that targeting is the biggest reason advertisers use the Internet. You can view specific demographic information about the websites that you are publishing on. Some services also allow you to add filters to make sure that only your target customers can view them.
Analytics
Another key benefit of online advertising is that it is easier to measure their effectiveness. You can use Google Analytics, Compete and other tools to track the number of visitors that you received from an online advertisement. You can also measure your conversion rates to see how well those advertisements worked.
Passive Lead Generation
You also don’t need to work as hard to make sure that your online business model works. You would need to have someone working directly with customers to respond to advertisements from print media.
With online ads, you can simply ship your goods as soon as the customer has made a purchase. You can also draw your customers to an online form to vet them to avoid serving someone that is going to waste your time. One study found that these leads are also about 46% more likely to convert.
Adaptability
It is much easier to fine-tune your online advertising strategy. You can make simple tweaks to your banner ads, messages and landing pages to see how well they convert.
