Many bloggers find it difficult to make money from their Amazon affiliate sites. They struggle to drive traffic to their site. However, even those who are able to drive plenty of people to their sites often find that their conversions are low. One of the problems is that the traffic they are brining isn’t relevant to the products that they are promoting.

If you are running an Amazon affiliate site, then you may need to improve your SEO rankings. Ranking well for the right keywords can boost your earnings considerably. Here are some changes that you may need to make.

Create More Deep Links

Many Amazon affiliates make the mistake of linking exclusively to their home page. This is a bad practice for a couple of reasons:

• Google considers deep linking (linking to internal pages) to a lot more natural.
• You want to rank for the pages that you are actually selling your books on. These landing pages are far more important than the traffic that you will receive on your home page.
• You may drive relevant traffic directly to your landing pages and increase sales without your SEO.

You may need to focus on creating more quality links to internal pages on your site. This may boost your SEO rankings considerably.

Improve the Quality of Your Links

You will also need to focus on improving the quality of the links that you build. This is especially important after the recent Google Penguin update. Here are some ideas that you may need to consider:

• Guest blog on sites that are related to the books that you are trying to promote. If you are trying to promote Amazon books in the computer niche then you can find plenty of general technology, programming and SEO sites that will consider linking to you. This is a tactic that even professional companies like these ones over here use for their clients.
• Use social networking sites to generate high quality backlinks. Sites like Reddit can be great places to submit links that will gain a following.
• Find great niche forums and consider adding links to articles you have written that answer people’s questions. Make sure the links are on point and in relevant forums so that they don’t look like spam.

There are a number of great ways to build backlinks to improve your SEO rankings. The truth is that the backlinking strategy that you use isn’t nearly as important as the quality of the sites you use and the manner in which you execute the strategy. It is also important to diversify your strategy as much as possible, because this looks a lot more natural to Google. Matt Cutts, the chief engineer from Google, recently created a post discussing how many people overuse guest blogging strategies at the expense of other linkbuilding tactics. Don’t get me wrong – guest blogging is a great way to build links, but it shouldn’t be your sole focus.