Unethical SEO/SEM Tactics Exposed When it comes to effective SEO and SEM practices, companies must abide by ethical and professional standards to ensure full legal compliance and maintain their brand reputation. Unfortunately, companies often look for shortcuts and quick solutions that sidestep ethical and legal regulations. While short-term rewards can be lucrative, and organizations may believe they can “skate by,” […]

In today’s digital world, search engine optimization is one of the most crucial things to ensure the viability and profitability of any business or company. Every business desires to improve its ranking in the search results, and there are two different ways to accomplish this–paid and organic. Definitions Organic search refers to the traffic results in the search engine that […]

Corporate Social Responsibility “Social responsibility is an ethical focus for individuals and companies that want to take action and be accountable for practices that benefit society” (Ganti, 2024, What Is Social Responsibility? section). While it is trendy to be seen as a socially responsible company in today’s global society, it is vital that companies truly take this concept to heart […]

Marvel Vs. DC Comics: A Brief History In the world of comics and superheroes, there is a legendary rivalry that has lasted several decades: Marvel Comics and DC Comics. While there is much fan loyalty on either side, and there have even been brief points when the brands have essentially crossed over, the rivalry is intense and strong, with one […]