Marketing
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Green for Profit or Green for the Environment? Focus: Four Sigmatic
Corporate Social Responsibility “Social responsibility is an ethical focus for individuals and companies that want to take action and be accountable for practices that benefit society” (Ganti, 2024, What Is Social Responsibility? section). While it is trendy to be seen as a socially responsible company in today’s global society, it is vital that companies truly take this concept to heart […] -
Top Dog Versus Underdog: Marvel Vs. DC Comics
Marvel Vs. DC Comics: A Brief History In the world of comics and superheroes, there is a legendary rivalry that has lasted several decades: Marvel Comics and DC Comics. While there is much fan loyalty on either side, and there have even been brief points when the brands have essentially crossed over, the rivalry is intense and strong, with one […]