Defining Key Performance Indicators (KPIs) In the world of business, it is essential to measure success by using a variety of tools, and one of the most vital is Key Performance Indicators, otherwise known as KPIs. In short, KPIs measure a company’s overall performance through the tracking of core business objectives, achievements, benchmarks, and past performance (Twin, 2025). KPIs can […]

Definition of the Hub-and-Spoke Model There is no doubt that the business landscape in the twenty-first century is changing radically. Businesses that want to keep up with the times need to make some changes in their operations, and technology is a huge part of this. One model that is becoming increasingly popular is called the hub-and-spoke model. This practice “enables […]

Unethical SEO/SEM Tactics Exposed When it comes to effective SEO and SEM practices, companies must abide by ethical and professional standards to ensure full legal compliance and maintain their brand reputation. Unfortunately, companies often look for shortcuts and quick solutions that sidestep ethical and legal regulations. While short-term rewards can be lucrative, and organizations may believe they can “skate by,” […]

In today’s digital world, search engine optimization is one of the most crucial things to ensure the viability and profitability of any business or company. Every business desires to improve its ranking in the search results, and there are two different ways to accomplish this–paid and organic. Definitions Organic search refers to the traffic results in the search engine that […]

Corporate Social Responsibility “Social responsibility is an ethical focus for individuals and companies that want to take action and be accountable for practices that benefit society” (Ganti, 2024, What Is Social Responsibility? section). While it is trendy to be seen as a socially responsible company in today’s global society, it is vital that companies truly take this concept to heart […]

Marvel Vs. DC Comics: A Brief History In the world of comics and superheroes, there is a legendary rivalry that has lasted several decades: Marvel Comics and DC Comics. While there is much fan loyalty on either side, and there have even been brief points when the brands have essentially crossed over, the rivalry is intense and strong, with one […]