Under Armour is a company that was founded on marketing focused on the football “tough guy” image, but in 2013, it decided to enter the women’s apparel market (University of Virginia, 2016). The purpose of this post is to explore the Under Armour case study and identify the market segments and strategies used. I will also be detailing several points […]

What type of consumer are you? This question is not easy for me to answer because classifying myself as one thing is a challenge. Even though there is no universally accepted classification system, it is easy for me to say what kind of consumer I am not. I do not buy on impulse, and I am not one who regularly […]

Market Research and Apple’s Objectives When considering Apple’s organizational and business objectives, the team must always return to its mission and vision statements. “Apple’s mission statement is ‘to bring the best user experience to customers through innovative hardware, software, and services.’ Apple’s vision statement is ‘to make the best products on earth and to leave the world better than we […]

The company for which I will be developing a new product is Apple. Apple is one of the most successful businesses in today’s world, and many businesses have patterned their business models after this tech giant. In fact, in June 2023, Apple’s market value skyrocketed to over three trillion dollars (Bold Business, 2023, para 1), and the momentum created by […]

Please read my disclosure policy to understand how I work with companies and individuals. Linking to a specific site does not imply endorsement of all of their services or content. Attending online real estate schools approved by the New York Real Estate Commission is one of the best ways to get your realtor license fast. New York State requires students to complete […]

Please read my disclosure policy to understand how I work with companies and individuals. Linking to a specific site does not imply endorsement of all of their services or content. Excellence in education is a continual journey. K–12 educators play a vital role in shaping our future, with their growth having an immediate effect on students. Professional development allows educators to expand […]

I remember being relatively slow to adopt social media in the beginning, but now, I could not imagine my life without these platforms. The explosion of the various platforms in recent years is enough to send me reeling, and now they are woven into the very framework of everything I do daily. They serve many purposes, from connections to education […]

When creating an integrated marketing campaign, it is expected that the American Marketing Association’s ethical standards will be the guiding principle in all facets of the campaign. Because marketers are held to high standards in their strategic roles, “marketers are expected to embrace the highest professional ethical norms and the ethical values implied by our responsibility toward multiple stakeholders”(AMA Online […]

When businesses consider their next marketing campaign, one of the most vital tasks to complete first is to differentiate between the terms goals, strategies, and tactics. Most understand that goals are specific objectives that are delineated in the business marketing plan, and they “can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success” (Staff, […]

Please read my disclosure policy to understand how I work with companies and individuals. Linking to a specific site does not imply endorsement of all of their services or content. Do you want to learn how to play an instrument? Playing the piano is a wonderful skill to have! Though it requires strong commitment, playing the piano is both fun and educational. […]