Please read my disclosure policy to understand how I work with companies and individuals.
Google’s reputation holds worldwide recognition. Aside from its ever-popular searching engine, Google offers lots of other products and services, which now include certification tracks for those who want to be part of the growing community.
And a valuable tool among digital marketers and website owners is no other than Google Analytics certification. This is such a great addition to your professional career, for this will reward you with a comprehensive understanding of analytics tool, by which you can apply to your business endeavors.
How to become an expert digital marketer
To become a better marketer through Google Analytics certification, there are certain steps you need to follow. Here’s how:
-
Create a Google Partners account
The very first step is to sign up with Google Partners, an online vehicle created for interactions and associations of Google with agencies and online marketers. This is free, which means you won’t be spending any dollars when creating an account. You should take note that only those who signed up as Google Partners are allowed to take the Google Analytics certification, which is also known as Google Analytics Individual Qualification or GAIQ.
Even more important than completing the first step, having a Google Partners’ account is already a career booster. It establishes your know-how about Google and its related features. It is a vital recognition of your association with Google, hence a great add-on to your CV or digital profile.
-
Prepare for the GAIQ exam
Once you’ve completed the initial stage, then it’s time to do your homework. Preparing for this exam is easy as long as you create a strategic guide. Having a plan makes everything more convenient and practical. This will help you study on time and end on time. There’s no room for cramming. Moreover, it can give you the confidence you need before the exam day.
It’s also recommended that you are familiar with digital analytics as well as the Google Analytics platform beforehand. Having a background in these subjects ahead is very beneficial. This will alleviate the stress, so you won’t have a hard time studying for your upcoming exam. But if you’re a fast learner, you can definitely embark on the exam journey even without prior contextual knowledge of analytics subjects.
-
Start with the Google Courses
Prepaway Google offers a wide array of IQ courses from their Analytics Academy that will further assist you in your certification preparation. Depending on your level of experience, there are courses that are designed for beginners, advanced professionals, and highly-experienced ones. Thankfully, these files are given for free so that you will learn and expand your business without breaking the bank. The courses are as follows: Google Analytics for Beginners (newbies), Advanced Google Analytics (with experience), Google Analytics for Power Users (experts), and Getting Started with Google Analytics 360 (for all). If you want to ensure you won’t miss any essential topic, it’s best to take all the courses.
Through these training courses, you will acquire in-depth knowledge about the exam topics, which mainly centers around real-time data and reports involving audience, acquisition, and behaviors, and conversions.
Furthermore, you can gain insights from Google Analytics YouTube Channel, which gathers informative mini-courses related to the said certification. Or, you can exchange ideas at Google Analytics Help Community or read the blogs from Google Marketing Platform. These Google official sites untangle all your unsure thoughts about the test. So, if you encounter some issues while studying, you can ask for help from these online references.
-
Use other exam resources
Also, it’s advisable for you to tailor these Google courses and exam materials with other resources. If you’re looking for legitimate training lectures and practice tests for Google Analytics certification, Prepaway is a worthy option to consider. This first-rate website offers a premium bundle for Google Analytics at $34.99 only. With great reviews, passing Prepaway’s practice tests means that you’re more than ready to take the exam.
You can also try other sites that offer quality dumps such as Exam-Labs, ExamCollection, and PrepAway. These are top providers when it comes to reliable files for Google Analytics practice tests. Therefore, you will be getting your money’s worth from these websites that are loaded with great reviews.
-
Know the exam layout
Once you’ve completed all the content and have utilized all training materials, you ought to learn more about the technicalities of the exam. GAIQ exam is composed of 70 questions to be answered within 90 minutes. Take note that you need to take the exam without any breaks. The questions are divided into True/ False and multiple-choice format. The passing score is at least 80%. And in case you fail, you are given the chance to retake the exam after 7 days.
-
Schedule your exam
Now that you know the ins and outs of the exam, prepare yourself and schedule your GAIQ exam. Upon successful completion of the test, you’ll be awarded a certificate, which will also be reflected in your Google Partners account. By then, you will enjoy the perks of being an expert in the field of Google Analytics.
Conclusion
Now that many businesses continue to sprout like a mushroom, staying on top of the game is definitely challenging. It may be difficult, especially with the endless competition, but you can be victorious if you incorporate some career boosters into your profiles or organizations. Through the Google Analytics certification, you don’t just gain a world-renowned credential but also improve your marketing skills. From then, you can put your analytics knowledge into action to attract more sales! Truly, this Google credential is a great benefit to your business!
