Online marketing is the most scalable way to promote your business. Your website is the central hub of all of your online marketing efforts. You will need to make sure that your website supports your brand image. Customizing the site may be the best way to do so.
Many people use standard WordPress templates and other cookie cutter themes. There are a number of reasons that custom sites tend to work better. Here are some benefits that you should be aware of.
Better Aesthetics
There are some nice default templates on the market. However, the majority of them aren’t very appealing to look at.
You may not be able to find a free template that offers the support that you are looking for. It may be a good idea to create a custom website instead, because you will have full control over the layout and color scheme.
Higher Conversions
Unfortunately, there isn’t a universal design that works perfectly for every audience. You will need to tailor your website to the specific demographic that you are targeting. Custom websites can be optimized for the market they are trying to reach, which tends to result in higher conversion rates.
Improved Scalability
Your business is going to grow over time. You need to make sure that your website can accommodate your growing customer base. You will also need to assess whether your website’s purpose needs to evolve as well. A site on a free WordPress domain won’t allow you to do that.
A custom website can be changed over time. You can make sure that it always serves the purpose of your business.
Better Tools
There are a number of great tools that help you make your website more effective. You can use analytics, custom scripts and other technology to monitor conversions and improve the user experience. However, these applications are not available for many standard themes. You may need to create a custom website to make sure they work. You may also need to developers to create applications specifically for your website.
Back-end Support
You can run into serious problems if the developer no longer supports your theme or a free hosting provider runs into issues. Fortunately, custom websites offer much more support. You will have the freedom to run your website with little risk that it will face technical problems.
Considering Receiving a Custom Website
Many people are tempted to use free templates for their websites, but they aren’t as professional looking and don’t offer the solutions their business needs. Custom websites are a much better investment. There are a number of reasons to consider creating one for your website.
