Pump Up Your Book: “The 7 Keys to Change” by William Matthies Book Review

By Ruth on June 10, 2013 in book, review


7 keys of Change cover


Research by McKinsey & Company and IBM Global Business Services says that 50% to 60% of companies fail to achieve some to all of their goals and objectives, with as many as 20% failing completely.

The divorce rate among first time marrieds continues to hover around 50% increasing to 60%+ among those marrying two times or more.

Is there correlation in these numbers?

This is no coincidence; these and other statistics describing our personal and professional lives demonstrate a strong correlation between failures in one leading to failure in the other.

“The 7 Keys to Change” teaches both the individual and the manager what they need to do to improve their efforts to manage change in their personal and professional lives.”

Purchase your copy at AMAZON


Author William Matthies


In 1986, I founded what was to become the largest independent market research/database marketing company in the consumer electronics and high tech fields. By the time I sold it in 1997, The Verity Group employed 400+ people at its California and Costa Rica offices.

Prior to that, I cofounded Barcus Berry Electronics, Inc. a venture capital-backed start-up with a proprietary audio technology called BBE, which was licensed for use in audio, video, computing, and telecommunication products.

From 1977 to 1983, I wore several hats at Pioneer Electronics (USA), Inc. including Director of Market Research, Director Sales Planning, National Sales Manager, Special Markets, Vice President Marketing and, ultimately, Senior Vice President Marketing and Product Development.

Today, I serve on corporate advisory boards, am a contributor for TWICE(the consumer electronics industry’s major trade publication) and lecture frequently at industry events around the world on managing change, strategic planning, and customer relations.

His latest book is The 7 Keys to Change

Visit his website at www.coyoteinsight.com or 7 Keys page

Connect with William:



The 7 Keys to ChangeThe 7 Keys to Change by William Matthies

My rating: 4 of 5 stars

I absolutely adored the premise of this book. The author recognizes and maintains that there are countless books out there about the issue of change and how to survive change. I can’t even count how many of these kinds of books I have read over the years. And quite often, it is an author giving you a step-by-step approach that is practically guaranteed to win. However, this book is not quite like that. Yes, there are steps to follow, but he is more concerned with learning to react to change in a better fashion. Change will happen, but change does not mean that you have to stop living.

I appreciated the author’s case studies, the debunking of myths, and his fresh perspective on change. I was pleased to only see one chart in the middle of the book. And it was a simple, functional chart that made perfect sense. To hear someone with his experience say some of the things he did concerning our personal lives and being a team player meant the world. I had heard practically every myth he mentioned, and I never worked in the business world!

I do wish he had given a little more concrete help in certain areas, but that is merely my opinion. I also felt some of the information was a little too humanistic for my tastes, but again, that is just me. I tend to look at things on a spiritual level, and the author did not even mention that particular part of the process.

One of the greatest strengths of this book, in my opinion, is its logical arrangement and index. I don’t recommend sitting down and reading the book in one setting. Check out the index, and determine where you need to begin. Or if you prefer, check out the table of contents. If you can’t find what you are looking for, also check his appendix in the back with his bibliography. You are sure to find that which you seek.

I was sent a copy of this book in exchange for my honest review. I was not financially compensated, and all opinions are 100 percent mine.

View all my reviews

About the Author

RuthView all posts by Ruth
43-year-old single mother of an active 14-year-old girl Born in Tacoma, WA; lives in Yelm, WA Entertainment Writer Available For Interviews and Reviews Substitute Teacher


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